BBSC Endurance Sports was founded in 2003 with the RAGE and Pumpkinman triathlons. Growing into Utah with the SG Tri, now known as the Sand Hollow Tri, BBSC quickly became the leader in triathlon production for Nevada and Utah. The current and second owner of BBSC Endurance Sports, was introduced to the company while providing timing services in 2009. After being blown away by the superior race experience in 2009, Brent Herron was determined to join forces with BBSC and bring it to the next level. Prior to this in 2007, Brent founded a nonprofit triathlon production company that allows athletes to raise money for the nonprofit of their choice. Now this nonprofit, known as Your Cause Sports is run by the amazing staff at BBSC! In 2013, BBSC moved into Colorado with it Tri Boulder and Earn Your Independence Event. Who knows what the future will hold for BBSC as we continue to expand, learn and serve our athletes better! 

Here at BBSC we are bunch of friends that put on endurance events. We love every minute of it, well maybe not every minute, but pretty close. We feel very fortunate to have such amazing athletes, volunteers, sponsors and vendors that support us. It is for this reason that we continue to donate a great deal of our time to the production of Your Cause Sports events in an effort to give back to the communities that have supported us. Your Cause Sports has a big impact on a lot of small to mid-size nonprofits all over the country but especially in NV, UT, and CO.

BBSC is a company dedicated to the production of superior endurance events. Give us a chance and you will realize that we are so much more than that.  

BBSC Staff

	Brent Herron / Owner Brent’s triathlon interest started in 2005 with the completion of three IRONMAN triathlons. In 2007, Brent founded Your Cause Sports, a nonprofit triathlon production company. In 2008, Brent started timing triathlon events and fell in love with BBSC Endurance Sports in 2009 and became the owner in 2010. Along the way it has been a journey in triathlon production that Brent is constantly trying to improve on as he provides the direction of our operation. Brent is also a medical student at Drexel College of Medicine and plans to graduate in 2015 and practice rural and event medicine. Almost never missing an event, you will find Brent at packet pickup, announcing on race day, and doing labor.
	Cedric Keppler / CEO / Executive Director / USAT Certified Race Director Cedric is BBSC’s USAT Certified Race Director and CEO! Cedric was introduced to the world of triathlon when he and Brent became best friends at CU in 2004. Cedric never hesitated to volunteer at BBSC events while maintaining a full time job. Cedric and Brent’s trusting relationship quickly led to a business partnership. In 2012, Cedric left the cubicle world of inside sales to dedicate his life to triathlon production. After endless training and coaching, Cedric took the roll of CEO so that Brent could focus on medical school. Today, Cedric provides direction for the company, while performing the duties of a race director. On race day, Cedric ensures that all the pieces of the puzzle come together.  You’ll find him setting up barricades, answering athlete emails, securing vendors, marking the course, directing paramedics, police officers, volunteers, and most importantly, making sure that everyone is SAFE!
	Michelle Lund / Director of Marketing & Sponsorship / Volunteer Coordinator  Michelle is the creative of the bunch. She helps direct BBSC’s volunteer and marketing plan. Michelle grew up in the Midwest. She attended Bradley University, where she accepted a full scholarship to play Division I Women’s Basketball. Shortly after, her love of the outdoors led her to Colorado. After a 6-month internship with Reebok, she was brought in by BBSC. She works with our logistics, vendors & sponsors. She dedicates her time to learning more about the sport of triathlon by competing herself. On race day, she is directing volunteers, coordinating expo/finish, and you’ll find her on stage during awards.
	Dylan Michel / Timing Specialist & Equipment Manager Dylan met Brent while attending CU for Chemical Engineering. Dylan’s first experience with triathlon was when he started volunteering for Brent’s nonprofit race in Colorado. In 2009, he traveled to Las Vegas and St George as a course coordinator. After a year of coordinating, Dylan was brought on as the timing specialist and equipment manager. He does everything from move trailers, to forge barricades and build course signs. He’s got a knack for fixing what’s broken and ‘doing the math’.
	Craig Towler / Bike Course Coordinator Craig was born and raised in Boulder, CO and is very passionate about the outdoors, fitness and health.  Having competed on various sporting teams such as baseball, basketball, and track & field, Craig continued to expand his horizon by joining the BBSC crew in 2012. As a close college friend of the BBSC staff, Craig traveled with the team and volunteered at various races. He quickly fell in love with the high-level stress of race-day execution, and became the official bike course coordinator at the 10th Anniversary RAGE Tri. Craig is an avid weightlifter and carries his competitive attitude to race week, fitting perfectly into the mission and the tradition of BBSC Endurance Sports. As the ‘muscle’ behind event set-up, you will find Craig helping the crew stage all of the heavy equipment. Craig’s goal as a bike course coordinator is to ensure the course is well marked, the aid stations are staffed, the turnarounds are safe, and that the course is clean so that you have a smooth and safe ride!
	Alex Herron / Run Course Coordinator Alex has been with BBSC from the start, as the brother of Brent. He is currently a student at CU Boulder studying Molecular, Cellular, and Developmental Biology. Just like is brother; Alex is interested in medicine. He is also interested in double majoring in Psychology. Since he ran Track & Field and Cross Country in high school, he naturally fits in with the BBSC crew as the Run Course Coordinator. Whether it’s marking the course or filling up Gatorade coolers, Alex has got your back when it comes to the Run!